Top 10 Enterprise Trends You Can't Afford to Ignore
As we look forward to 2013, Pegasystems Chief Evangelist and VP of BPM Technology Setrag Khoshafian sits down to analyze the industry trends that will become increasingly prevalent over the course of...
View ArticleCan Insurance Help Solve the Gun Control Problem?
I have to admit that’s not a question I thought I’d ever ask. But that scenario could become reality, if some proposed legislation passes and becomes popular in multiple states. What brings it to mind...
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Oversimplifying BPM, Part I
I recently met with a customer that uses Pega for one of their mission-critical, enterprise-wide business applications. They also have another BPM product that they view as their “BPM standard” and...
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Stop Marketing to Mr. and Mrs. Average!
I recently returned from a family vacation to Florida. I live in Europe so I'm always interested to note the differences between the sights and sounds of home and those in the US. However, there were...
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The Top Four Reasons I Love Marketing
1. There is incredible momentum in the marketing space. In fact according to analysts, customers, prospects and recent corporate activities there is clear evidence of that momentum. Two recent...
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Predictive Analytics – It’s Just Getting Started once the Analysis is Done
Predictive analytics, along with social and mobile, is one of the hottest topics in the insurance industry today, and it’s becoming increasingly prevalent in strategies being developed. While its...
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Healthcare can Learn Lessons from How Communications & Media Companies...
Despite all the talk about the technical challenges of signing up for health insurance on the federal exchange, we’ll get a healthcare.gov web site that functions sometime before the lock-in period for...
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Contextual Marketing in the Social Age
Twitter IPOs today, and while we sometimes have a hard time understanding each other in 140 characters or less (#whatdidmykidsay?), it looks like it’s here to stay. Combine that with the recent report...
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Customer Centricity: Where is Your Company on this Journey?
How can insurance companies deliver the right experience to the right customer at the right time, while still achieving growth and operational efficiency?Insurers realize that having a clear...
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Personalized Customer Service Increases Policyholder Satisfaction - Even When...
A couple weeks ago I had to call up my insurance carrier because I purchased a second car and needed to have them underwrite the vehicle. Sadly, I dreaded calling my carrier because my assigned agent...
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Just When You Thought It Was Safe to Go Back in The Water...
Last week at CES, T-Mobile announced that they are going to cover customer Early Termination Fee (ETF) costs. This decision has far-reaching ramifications for the global mobile market, and presents an...
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Gazing into the Crystal Ball: Top 10 Trends for 2014 (Part 2)
Trend 2: Business Transformation Roles and Empowerment in Digital EnterprisesIn my previous blog, I identified innovation with agility and speed as the first key trend for 2014. The second trend...
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Transforming Healthcare IT – The Time is Now
For decades, health plan CIOs have been increasingly pressured by their business partners to find cost-effective ways to support the transformation of healthcare administration. There are many examples...
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Trend #4: The Rise of “Things:” From Internet of Everything to Process of...
Gazing into the Crystal Ball:Top 10 Trends for 2014 (Part 4)Terminator 3 was titled “The Rise of the Machines,” and featured a futurist depiction of cyborgs (Skynet) attempting to rule over the human...
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Trend #5: Intelligence through Analytics and Real-Time Decisioning
Gazing into the Crystal Ball:Top 10 Trends for 2014There is an explosion of data from a multitude of sources. From the 50 million-plus tweets per day to the 20-plus petabytes of data searched on Google...
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Great bagel, but Lousy Coffee...
Leveraging Actionable Insight from Social ConversationsJane pulled out of the drive-through after picking up her breakfast on the run. After sipping her coffee, she almost spit it out, then not even a...
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Trend #6: Dynamic Case Management for the Modern Worker
Gazing into the Crystal Ball:Top 10 Trends for 2014Millennials (Gen X) constitute about 25% of the workforce today and this number will grow exponentially larger as the years progress. Generation Z is...
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A Digital Strategy = A Customer Strategy
In his blog entry, “A Digital Strategy is a data strategy,” Neil Ward-Dutton argues that data is essential to any Digital Strategy. As a CMO, I couldn’t agree more. However, I would argue that while...
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The Biggest Impact of HBO's Announcement will be Felt on the Pay TV...
With subscriber growth in the US stagnating, HBO shook up the Pay TV market with yesterday’s announcement that in 2015 US customers will be able to access HBO without a Pay TV subscription. While the...
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Santa, Can You Pay My Student Loans?
December is a month of mixed feelings for those with student loans from graduating last summer. On the one hand, it’s all egg nog and ‘White Christmas’; on the other, it’s Scrooge and student loan...
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